Hello, Razvan right here!
I labored on a private undertaking had been I created album covers for artists spanning numerous genres of music akin to people, pop/digital, and rock and since I wished my design to be as detailed as doable I wanted a brand of a music label to make use of on promotional supplies like CDs and posters. This was one thing that I had been eager to do for some time so I ended up being fairly choosy and took my time in selecting the ultimate draft.
I began by looking for a reputation that will reference the inventive facet and transfer away from big-business kind names; Fueled By Ramen all the time caught in my thoughts as a reputation that brings the artists nearer to the label. I attempted to consider how visible and musical creativity are related and may inform one another. I made a decision to base the title on the phrase ‘sight and sound’ due to its melodic alliteration however that modified to ‘Sound&Sight‘ once I realized the music was pivotal in growing the fashion and content material of the covers and that ought to come first.
I began sketching issues out on paper, taking part in round with numerous visible metaphors for the title and the connection between the 2 senses. At this stage, I used to be extra involved with type and house than with correct rendering and I already knew I wished one thing artificial and understated, nearly scientific: wave types or summary marks. I stayed away from a closely textured, grungy line as a result of I didn’t need the brand to be pigeonholed as supporting a selected style of music.
Ultimately I settled on the sketch that mixed symbols of each senses and created completely different variations during which I balanced visible cues and ease, trying to find the best and coherent pairing. Though I often strive to not use a picture that illustrates the textual content too carefully (like Chip Kidd talks about in this great TED Talk), on this case I felt that the picture was witty sufficient to catch the viewer’s consideration and introduced new that means to the title.
Beneath you’ll be able to see a number of mockups I utilized in order to check the ultimate outcome and the way the brand would fare at smaller sizes on less-detailed mediums.
That is the again cowl of one of many albums, that includes the brand for the Sound&Sight Manufacturing Firm. It’s channeling a retro really feel that goes effectively with the blues-rock band I had in thoughts and the clear, restrained brand suits in whereas sustaining its versatility and fashionable look.
Thanks for studying!