New Partnership Provides Trans Am, SVRA and Different Parella Motorsports Holdings Properties To Craton’s Street Racing Portfolio
ATLANTA (February 27, 2024) – Followers visiting SpeedTour occasions throughout the nation in 2024, together with the Trans Am Sequence and SportsCar Classic Racing Affiliation (SVRA) amongst different Parella Motorsports Holdings (PMH) properties, can now buy occasion and sequence merchandise supplied by Craton Promotions. The 2024 debut is the primary yr of a long-term settlement between the 2 companions which incorporates each on-site and at-home buying alternatives for followers of the highway racing championships.
The brand new partnership is simply one other spoke in Craton Inc.’s spectacular progress within the motorsports world, increasing on an already record-breaking 2023 season. Craton-produced merchandise can now be discovered in any respect 21 SpeedTour occasions on the calendar.
“We’re excited to be concerned in yet one more phase of the motorsports world and having an opportunity to be a part of a pageant just like the SpeedTour,” Thomas Craton, President/CEO of Craton Promotions, stated. “We hit the bottom working with their first occasion at Sebring final weekend, which is a observe that we, after all, know properly, and consider that SpeedTour followers and contributors shall be pleased with the standard and look of the attire they see there.”
Every SpeedTour occasion is a pageant of motorsports, that includes historic racing equipment below the SVRA banner, the ground-pounding skilled racing motion of Trans Am, and upcoming racing superstars competing in System Regional Americas and the System 4 United States Championship. With greater than 5,500 racing entrants throughout the 2023 season alone, the SpeedTour occasions embody automotive reveals and concert events and appeal to hundreds of spectators, with lots of the occasions dwell streamed on SpeedTour TV’s YouTube web page.
“At SpeedTour occasions, we attempt to offer an expertise for our followers and opponents that captures the keenness and fervour we share on this sport,” Kim McCullough, Parella Motorsports Holdings Chief Advertising and marketing Officer, stated. “This partnership with Craton Promotions simply provides to that, figuring out that everybody at a SpeedTour race weekend can take house high quality merchandise to recollect their expertise lengthy after the checkered flag flies.”
Though Craton merchandise shall be on web site all year long at SpeedTour occasions, those that might not make it to the observe can choose up SpeedTour, Trans Am and SVRA gear by hyperlinks at www.shopcraton.com. That is true for all Craton shoppers, together with IMSA and its in style Staff IMSA line that includes favourite sportscar racing drivers and groups.
Noteworthy
Craton Promotions has prolonged its partnership with Tony “Batman” Pucillo, who will proceed to function the Fan Interplay Supervisor and Trackside Emcee/DJ for a formidable fifth consecutive yr. Pucillo’s presence at choose occasions has made the merchandise tent greater than a retailer, however a central hub for fan interplay. “Batman” has hosted video games, contests and giveaways along with music and commentary whereas race followers store.
ABOUT CRATON, INC.: An extended-standing and high-volume merchandise and attire firm, Craton, Inc. has served main companies for 35 years. Since refining its focus in 2015 strictly to motorsports-associated shoppers and audiences, Craton has raised the bar for its companions in income, attain and buyer satisfaction. Serving main racing sequence, observe amenities and occasion promoters, Craton is the official merchandising associate for the Acura Grand Prix of Lengthy Seaside, IMSA (Worldwide Motorsports Affiliation), Michelin Raceway Street Atlanta, Sebring Worldwide Raceway, Mid-Ohio Sports activities Automobile Course, Inexperienced Savoree Racing Promotions, Lime Rock Park and plenty of others. Be taught extra at shopcraton.com and go to Craton (#cratoninc) on its social channels at Fb at facebook.com/attheevents and Instagram @cratoninc.
ATLANTA (February 27, 2024) – Followers visiting SpeedTour occasions throughout the nation in 2024, together with the Trans Am Sequence and SportsCar Classic Racing Affiliation (SVRA) amongst different Parella Motorsports Holdings (PMH) properties, can now buy occasion and sequence merchandise supplied by Craton Promotions. The 2024 debut is the primary yr of a long-term settlement between the 2 companions which incorporates each on-site and at-home buying alternatives for followers of the highway racing championships.
The brand new partnership is simply one other spoke in Craton Inc.’s spectacular progress within the motorsports world, increasing on an already record-breaking 2023 season. Craton-produced merchandise can now be discovered in any respect 21 SpeedTour occasions on the calendar.
“We’re excited to be concerned in yet one more phase of the motorsports world and having an opportunity to be a part of a pageant just like the SpeedTour,” Thomas Craton, President/CEO of Craton Promotions, stated. “We hit the bottom working with their first occasion at Sebring final weekend, which is a observe that we, after all, know properly, and consider that SpeedTour followers and contributors shall be pleased with the standard and look of the attire they see there.”
Every SpeedTour occasion is a pageant of motorsports, that includes historic racing equipment below the SVRA banner, the ground-pounding skilled racing motion of Trans Am, and upcoming racing superstars competing in System Regional Americas and the System 4 United States Championship. With greater than 5,500 racing entrants throughout the 2023 season alone, the SpeedTour occasions embody automotive reveals and concert events and appeal to hundreds of spectators, with lots of the occasions dwell streamed on SpeedTour TV’s YouTube web page.
“At SpeedTour occasions, we attempt to offer an expertise for our followers and opponents that captures the keenness and fervour we share on this sport,” Kim McCullough, Parella Motorsports Holdings Chief Advertising and marketing Officer, stated. “This partnership with Craton Promotions simply provides to that, figuring out that everybody at a SpeedTour race weekend can take house high quality merchandise to recollect their expertise lengthy after the checkered flag flies.”
Though Craton merchandise shall be on web site all year long at SpeedTour occasions, those that might not make it to the observe can choose up SpeedTour, Trans Am and SVRA gear by hyperlinks at www.shopcraton.com. That is true for all Craton shoppers, together with IMSA and its in style Staff IMSA line that includes favourite sportscar racing drivers and groups.
Noteworthy
Craton Promotions has prolonged its partnership with Tony “Batman” Pucillo, who will proceed to function the Fan Interplay Supervisor and Trackside Emcee/DJ for a formidable fifth consecutive yr. Pucillo’s presence at choose occasions has made the merchandise tent greater than a retailer, however a central hub for fan interplay. “Batman” has hosted video games, contests and giveaways along with music and commentary whereas race followers store.
ABOUT CRATON, INC.: An extended-standing and high-volume merchandise and attire firm, Craton, Inc. has served main companies for 35 years. Since refining its focus in 2015 strictly to motorsports-associated shoppers and audiences, Craton has raised the bar for its companions in income, attain and buyer satisfaction. Serving main racing sequence, observe amenities and occasion promoters, Craton is the official merchandising associate for the Acura Grand Prix of Lengthy Seaside, IMSA (Worldwide Motorsports Affiliation), Michelin Raceway Street Atlanta, Sebring Worldwide Raceway, Mid-Ohio Sports activities Automobile Course, Inexperienced Savoree Racing Promotions, Lime Rock Park and plenty of others. Be taught extra at shopcraton.com and go to Craton (#cratoninc) on its social channels at Fb at facebook.com/attheevents and Instagram @cratoninc.